Online Business Advertising: How to Get Your Small Business Noticed on the Web

Today, one of the most effective forms of small business advertising is e marketing, the process of promoting your business online. In the past, launching an advertising campaign would often be very expensive and could be intimidating for the small business owner. Trying to compete in tough markets was near impossible for those who simply didn’t have the ability to run massive advertising campaigns.

Online business advertising provides an alternative. Don’t strain your budget by relying only on traditional forms of advertising, but join the increasing number of small businesses that are turning their attention to web marketing.

Online business advertising offers the medium to small business owner many cost-effective strategies for promoting their business to either a local, regional, or global customer base. Whatever your goals are, the internet can help you achieve them!

So, the question is, what are my options? What are the different types of online business advertising methods that are available? And which ones do I want to focus on?

Well, to start, let me provide you with a quick overview of some of the most popular online business advertising strategies and their associated costs. Listed below are some of the best ones:

Social Media Marketing: Using social media platforms such as Facebook, Twitter and YouTube for the purpose of attracting attention to your business’s product or service. The top benefits of social media marketing include its accessibility to the small business owner due to its generally inexpensive nature, as well as the concept of your business message spreading potentially from user to user, rather than straight from your company.

Google AdWords: Google AdWords is a pay per click program in which a company places advertisements on specific keywords related to their product or service. The advertisement will show up in the Google search results and every time someone clicks on your advertisement, you will pay Google a set fee. The benefit of using Google AdWords is that is generates instant traffic to your website. To make it cost-efficient, you simply track how well each of your keywords is doing, eliminate your ads on the duds, and increase your ads on the ones resulting in conversions (buyer transactions). You can track your keywords using a program such as Google Analytics.

Article Marketing: Article marketing is the process by which your write an article related to your small business and then submit it to article directories on the internet. Once your article has been published to a directory, people with websites and blogs can take your article from the directories and post it on their sites. Every article you write will include a backlink to your site, so basically it’s free advertising for you!

Search Engine Optimization Positioning: This is simply the process of increasing your website traffic by ranking high in the search results for a given search engine. Naturally, the sites that get the most traffic are usually the ones that are listed on the top page or two of the search results. The search engines determine your position based on the value of your site’s content, as well as the amount of links for your website across the web. With the right strategies, you can increase your ranking and your traffic!

As you can see, there are many options available when it comes to online business advertising. Explore the various methods and try to determine which ones are best for your small business. Don’t wear yourself thin, but stay focused, and with the right strategy, you too can get your small business noticed on the web!